How a Restaurant AV System Affects Your Customers
Add Value to Your Business with Smart Audio Video
If you run a restaurant in Highland Park, TX, you know it’s not always your menu that drives customers in the door. Instead, you have to craft a memorable, enticing, and exciting experience from start to finish if you want your space to stand out. Thankfully, that’s not hard; all it takes is a little smart technology.
A simple, integrated restaurant AV system can deliver top-quality sound, create an inviting ambiance, and help increase profits for your business. How can you benefit? Read this blog to find out.
See Also: 3 Reasons You Need to Upgrade Your Commercial Lighting Control
The Psychology of Music
It's well-documented that music has a significant impact on the way customers behave in your establishment. From the genre to the volume to the tempo, many different factors can play an integral role in who comes in and what they spend their money on.
According to Motive Metrics:
“One study investigated the effect of playing Top-40 pop music versus classical music in a wine store. Ultimately, playing classical music led to more money being spent by shoppers. Interestingly, the shoppers did not buy more bottles of wine when this music was being played but rather chose the more expensive bottles.”
As this excerpt illustrates, music can influence spending behavior. Other studies showed that younger shoppers spend more time shopping when louder music plays in the foreground and that a faster tempo can speed up table turnaround in restaurants.
Given the high impact music has on customer behavior, you’ll want to invest in a system that can offer high-quality playback with simple controls, so your staff can find the right audio for any occasion.
How to Build an Effective AV System
An impactful audio system can make or break your restaurant. Here are some tips on building the right one for your space.
Speakers: When you consider a sound system, you likely think of the speakers first. Many small businesses are satisfied with a Sonos speaker in the corner. But a single speaker can cause peak audio; it can be unbearable if you’re too close and unhearable if you’re too far away. If possible, we recommend installing recessed speakers in your ceiling to allow full coverage of the space without overwhelming the listener.
Wiring: Wires are ugly, and they can quickly ruin the aesthetic of a space. Ensure your cables and wires are neatly hidden away within walls to keep them from dangling. A structured wiring solution will make your system easy to operate and maintain for years to come.
Racking: Your AV system will include multiple receivers and sources. That means you’ll want to ensure the components stay organized for easy maintenance. Expert racking will help you keep everything in line, so components are easy to maintain, service, and upgrade as needed.
Centralized Control: With so much new technology in your space, you’ll want a system that can control it all as simply as possible. An integrated smart control system is intuitive and can help you command devices like your receivers, TVs, and even lights and shades with a single touch.
Want to learn more about commercial audio video solutions? Click here.
